ULTIMATE SERVICE FOR SELLERS

WE LISTEN.

It all begins with listening. Through effective ongoing communication and comprehensive research, we determine what is most important to you, our customer. Listening is an important first step in providing the most customer-oriented service in the Canadian real estate industry. We are committed to deliver value by offering exceptional quality seller services through a customer service process that isn't just talk.

TOGETHER, WE SET SERVICE STANDARDS.

Second, we take what our customers tell us and develop written standards of service, real estate procedures and practical training programs to assure that extraordinary service is more than just a promise. Then, together, we'll build on these service standards to develop a customized seller service plan that reflects your specific needs.

WE GUARANTEE SERVICE STANDARDS IN WRITING.

Next, we take these service standards and put them in writing. Coldwell Banker Ultimate Service™ means we deliver consistent, predictable, reliable performance - guaranteed!

Through the Coldwell Banker Seller Services Guarantee™ we pledge to deliver 22 distinct and tangible service elements to your utmost satisfaction. The Seller Services Guarantee™ assures that we will do what we promise. We will live up to the commitments made in the guarantee or you can cancel your listing agreement. We keep our promises, or you don't keep us.™ How's that for service on your terms!

YOU EVALUATE US.

The next step in the Ultimate Service™ process is our Customer Satisfaction Survey. While we will constantly solicit your feedback throughout the selling process, we will also ask you to tell us how we did in the form of a simple, yet detailed questionnaire. Complete satisfaction is our goal.

The Coldwell Banker Customer Satisfaction Survey is the most critical analysis of service performance and satisfaction in the real estate industry. We ask every one of our sellers to tell us what's important to them and how we can improve our service. We've asked thousands of customers from coast to coast. Their needs, requirements and expectations have become our standard of performance and our commitment to you. Ultimate Service™ ... Guaranteed!

THE RESULT: ULTIMATE SERVICE™.

Finally, we take everything we've learned along the way from you and thousands of other customers and use it to continually improve the services we offer. Listening, understanding, learning and improving...that's our commitment - Ultimate Service™.

Why do we go to such great lengths? The answer is simple. Over ninety years ago, Coldwell Banker was formed on the fundamental premise of placing our customers' needs above all else. And over the years, this commitment has led to many innovations which have been adopted as industry standards, helping to make Coldwell Banker a leader in our field.

Which goes to prove one undeniable fact: When you treat your customers better than anyone else, they keep coming back. Maybe that's why so many of our customers would recommend us to a friend.

Ultimate Service™ is a complete, tangible service program, backed by the best guarantees in the business that puts you in control of your real estate transaction. Now it's time for you to discover for yourself what Ultimate Service™ is all about.

Your sales representative will discuss with you the following twenty-two point Coldwell Banker Seller Services Guarantee™. Using the guarantee as a starting point for discussion, you will then together develop a service plan that is customized to meet your specific needs. Once the service plan meets with your approval, we will sign the guarantee - our assurance that we will do what we promise.

If at any time, in any way, our service is not to your satisfaction, please immediately contact the sales representative or the Broker/Manager at the telephone number listed above and we'll work to make it right! When you're ready to give us your overall impressions of our service, please complete the survey provided or access our Internet survey, or call us on the Ultimate Service™ hotline: 1-800-516-6868.

Coldwell Banker Ultimate Service™ means performance, not just promises ... action, not just talk!

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